Cured snoring. No biggie.

— Strategy
— Brand Positioning
— Product Name

— Package Design
— Web Design
— In-Store

— Print

ASX listed medical technology company, Rhinomed had invented an anti-snoring device that could take on the $32b global sleep category, what they lacked was a brand to wake people up to its potential.

Through exhaustive rounds of strategic and creative development, Mute was born. With a name and branding designed to cut through a cluttered and disreputable market, Mute would be the sleek voice of stone-cold reason in a sea of snake oil. The communications were designed to be equally direct while still employing the style and sensibility of bleeding edge tech.

We strove to create communications that would appeal to reason.  

From naming and branding the product, designing the packaging, website, point of sale, and trade-show collateral, right through to developing an advertising campaign that could take the product to market, By All Means became control centre for the international launch of this exciting bio-tech innovation.

Following the emphatic results of user trials combined with a successful domestic launch, US and UK pharmacy giants Boots and Walgreens have signed Mute for distribution through their international network of stores.

Radio spot #1 — Daryl

Radio spot #2 — Braveheart

Radio spot #3 — Mute Button

Radio spot #4 — Snoring Problem