Cured snoring. No biggie.
Through exhaustive rounds of strategic and creative development, Mute was born. With a name and branding designed to cut through a cluttered and disreputable market, Mute would be the sleek voice of stone-cold reason in a sea of snake oil. The communications were designed to be equally direct while still employing the style and sensibility of bleeding edge tech.
We strove to create communications that would appeal to reason.
From naming and branding the product, designing the packaging, website, point of sale, and trade-show collateral, right through to developing an advertising campaign that could take the product to market, By All Means became control centre for the international launch of this exciting bio-tech innovation.