CLARKS, Back to school
The toughest shoe in school.
  • Strategy
  • Brand
  • Concept
  • Digital
  • Social

A brand with a 170 year heritage, Clarks needed a ‘back to school’ campaign that was as hard-wearing as their shoes.

‘New school shoes, old school quality’ brought us right back to sooty England in 1850, a time that was undoubtedly tougher than cushy Australia in 2020. 

Through the use of imagery from this bygone era, the campaign reinstated Clarks’ reputation as a no-nonsense shoe that’s built to endure much more than a school year.