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CLARKS, Back to school
The toughest shoe in school.
Deliverables
- Strategy
- Brand
- Concept
- Digital
- Social
A brand with a 170 year heritage, Clarks needed a ‘back to school’ campaign that was as hard-wearing as their shoes.
‘New school shoes, old school quality’ brought us right back to sooty England in 1850, a time that was undoubtedly tougher than cushy Australia in 2020.
Through the use of imagery from this bygone era, the campaign reinstated Clarks’ reputation as a no-nonsense shoe that’s built to endure much more than a school year.
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