How do we inspire?
Being determined to inspire is one thing, pulling it off is another thing altogether.
We do it by interrogating the root of the problem (first alongside our clients, and then alongside our colleagues), and the outlying reasons that surround it – which sounds pretty obvious, but you’d be surprised how little of it actually gets done.
We spend a lot of time arguing (nicely) among ourselves, working out what the problem actually is, and doggedly uncovering an original point of entry. Then, once we’ve found the way in, we work even harder to find the way out – by any and all means at our disposal.
‘Inspiration perspiration’, you might call it.
We are a creatively led, strategically minded, full-service agency that is:
Why are we so hellbent on inspiration?
Because we believe it’s the only way to truly move people.
Sure, you can cajole, but in the end, if you force people into submission through bluntness or repetition, will they feel rewarded? Will they respect you? Will they enjoy the experience of your brand, business, product or cause?
No. No, they won’t. They’ll resent you for it, and avoid you in future.
But if you can INSPIRE people into action, you’re making an invitation, not a demand. You’re granting them the chance to make a decision.
And, ultimately, you’re being more human. And humans like humans who are human.