MYOB, one of Australia’s most successful tech companies, had an image problem. New competitors in the market had successfully positioned themselves as trendy, modern alternatives (in a category that MYOB had virtually created) and new small business business operators viewed MYOB as out-of-date and out-of-touch.

The brand was struggling for relevance among movers and shakers, and needed to illustrate its unshakeable focus on the future.

In an era when disruptors are becoming the disrupted, an above-the-line campaign (the most successful in the company’s history) would relaunch the brand to demonstrate that: no matter where the future takes you, MYOB will always be ready to take care of your business.