— Brand Strategy
— Digital Strategy

— Concept / Creative
— Design

Pizza shops abound, and although Bubba has been growing steadily since 2000 (to well over 20 stores nationally),  the highly competitive category was losing momentum to new food fads. Our challenge was making Bubba stand out in a sea of competitors who'd seemingly forgotten about the emotional heartland of pizza, focused instead on discounts and offers in a race to the bottom.

The solution was to embrace Bubba's unique personality and leverage some emotional truths abound why people really choose pizza. We'd make Bubba stand out by becoming the champion of relaxed good times.