RACV, The Good Group
Calling all good eggs.
  • Strategy
  • Brand
  • Concept
  • Script
  • Film Direction
  • Digital
  • Social
  • Merch

The RACV required a new brand for a division of volunteers who would administer their philanthropic body (The RACV Community Foundation) which has so far donated $4.1 million to approximately 500 Victorian charities and community groups.

So we came up with ‘The Good Group’, the branding and the campaign (extending from a brand film to tote bags) that went out to the RACV’s 3000+ employees and successfully recruited twelve of the RACV’s goodest people.

Goodie, Goodie, yum, yum.

Brand Film, "The Altruism of Vern"