Chances are you’ve felt it before. It’s unpleasant. It transcends languages and cultures. And it can be best described as the feeling you experience when faced with a tidal wave of uncertainty. It’s that sinking feeling. And it’s a feeling that kept coming to the surface when we sat down and listened to the stories of personal injury victims.

Through an integrated campaign across TV, digital and social, we turned this feeling to flesh. Setting out to assure Australians that in a world of ambulance chasers and shysters, you can rely on Gordon Legal to handle your case with empathy and passion, and get you back on solid ground after a personal injury.