Changing the future of MYOB.

— Strategy
— Concept / Creative
— TV

— Digital
— Radio

— Outdoor
— Social

MYOB, one of Australia's most successful tech companies, had an image problem. New competitors in the market had successfully positioned themselves as trendy, modern alternatives to the industry stalwart - in a category that MYOB had virtually created - and new business operators were seeing MYOB as out-of-date and out-of-touch. The brand was struggling for relevance among movers and shakers, and needed to illustrate its unshakeable focus on the future.

In an era when disruptors are becoming the disrupted, an above-the-line campaign would relaunch the brand to demonstrate that: no matter where the future takes you, MYOB will always be ready to take care of your business.

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