Macpherson Kelley is a 120-year-old law firm specialising in commercial law. Despite its long history, mk is a decidedly modern and grounded firm with ambitions to scale beyond its already impressive foothold on the eastern seaboard of Australia.

BAM led an extensive research and strategic inquiry, uncovering a unique combination of qualities that set the firm apart in the crowded legal landscape: a heady cocktail of intelligence, pathos and rigour that we have called ‘Good Thinking’.

It’s a new positioning that we hope will help to define the tone, direction and ethos of the entire business moving forward.