Order your favourite counter meal. Save your favourite pub! Head to countercovid.com.au and order yourself a counter meal tonight from your favourite local.
With Melbourne in lockdown, our pubs were suddenly forced to close their doors. Something had to be done to preserve our favourite cultural institutions. Enter Counter Covid, an online directory of Melbourne’s best food pubs serving takeaway throughout the crisis. At countercovid.com.au, anyone who orders a takeaway pub meal (or ‘counter meal’, as Aussies would say) receives a free tin of beer for the sake of authenticity. The initiative was proactive and pro-bono, conceived and created entirely by the team at By All Means from our temporary home offices. Using the altruism of loyal pubgoers—and their appreciation of free booze—Counter Covid continues to lend a hand to Melbourne’s pubs until their doors can finally reopen.