Hey Hey It's A Brand Launch.
Melbourne-based health and wellbeing company, BioRevive, had a brilliant new joint pain product called 'Nageze' stocked in pharmacies across Australia, John Blackman (the voice of Hey Hey It's Saturday) signed up as brand ambassador, and a media schedule booked.
Only thing missing was a campaign.
We delivered a brand story that not only unlocked the benefits of this new and unfamiliar product but made sense of Australia’s favourite head on a stick - and did so within set of highly restrictive industry regulations. In around four weeks we created a suite of print and digital work, point of sale, as well as writing, producing and directing the campaign film (for TV and web).
Through an endearing homage to the landmark Bill Murray comedy 'Groundhog Day' we showed that Nageze lets you get rid of every day pains.