Cheers to tomorrow.

Hydrodol is an entirely natural and effective hangover relief product taken while drinking, but despite being in market for over a decade the brand had low awareness. 

We created a video campaign that would highlight not how much your hangover could be alleviated but how much better and more productive the day after could be.

The work was implemented through social channels as a 30 second hero piece with accompanying 6-second contexual YouTube pre-rolls - produced, written and directed by By All Means.